author = { Helfert, Gabriele AND Ritter, Thomas AND Walter, Achim },

title = { Redefining market orientation from a relationship perspective : Theoretical considerations and empirical results Theoretical considerations and empirical results },

publisher = {Emerald},

isbn = {0309-0566},

keywords = { Marketing },

year = {2002},

url = { http://slubdd.de/katalog?TN_libero_mab2 }