author = { Dell'Era, Claudio AND Verganti, Roberto },

title = { Diffusion of product signs in industrial networks: the advantage of the trend‐setter },

publisher = {Emerald},

isbn = {1460-1060},

keywords = { Management of Technology and Innovation },

year = {2010},

url = { http://slubdd.de/katalog?TN_libero_mab2 }