author = { Perera, Charitha Harshani AND Nguyen, Long Thang Van AND Nayak, Rajkishore },

title = { Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective },

publisher = {Emerald},

isbn = {0951-354X},

keywords = { Organizational Behavior and Human Resource Management , Education , Organizational Behavior and Human Resource Management , Education },

year = {2023},

url = { http://slubdd.de/katalog?TN_libero_mab2 }