author = { Katz‐Navon, Tal AND Timmor, Yaron },

title = { The individual dual needs for assimilation and distinctiveness as a segmentation mechanism: developing the concept among students },

publisher = {Wiley},

isbn = {1470-6423},

isbn = {1470-6431},

keywords = { Marketing , Public Health, Environmental and Occupational Health , Economics and Econometrics , Applied Psychology },

year = {2012},

url = { http://slubdd.de/katalog?TN_libero_mab2 }