author = { Haugtvedt, Curtis P. AND Petty, Richard E. AND Cacioppo, John T. },

title = { Need for Cognition and Advertising },

publisher = {Wiley},

isbn = {1057-7408},

isbn = {1532-7663},

keywords = { Marketing , Applied Psychology },

year = {1992},

url = { http://slubdd.de/katalog?TN_libero_mab2 }