author = { Edgell, David L. AND Ruf, Kurtis M. AND Agarwal, Alpa },

title = { Strategic Marketing Planning for the Tourism Industry },

publisher = {Informa UK Limited},

isbn = {1054-8408},

isbn = {1540-7306},

keywords = { Marketing , Tourism, Leisure and Hospitality Management },

year = {2000},

url = { http://slubdd.de/katalog?TN_libero_mab2 }