author = { Eagle, Lynne AND Rose, Lawrence C. AND Kitchen, Philip J. },

title = { Advertising in Mature Markets: Potentially Persuasive or Repurchase Reminder? },

publisher = {Elsevier BV},

isbn = {1556-5068},

keywords = { Pharmacology (medical) },

year = {2003},

url = { http://slubdd.de/katalog?TN_libero_mab2 }