author = { Masiello, Barbara AND Marasco, Alessandra AND Izzo, Francesco AND Amato, Umberto },

title = { Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies’ Multidimensional Innovation },

publisher = {Center for Promoting Ideas},

isbn = {2219-1933},

isbn = {2219-6021},

keywords = { General Engineering },

year = {2020},

url = { http://slubdd.de/katalog?TN_libero_mab2 }