author = { Muir, Clive AND Jackson, Chad },

title = { Getting to Right: How Do Managers Make Good Decisions about Customers? },

publisher = {Academy of Management},

isbn = {1558-9080},

keywords = { Marketing , Strategy and Management , Business and International Management },

year = {2013},

url = { http://slubdd.de/katalog?TN_libero_mab2 }