Published in: The essence of management series

Published in: The marketing series

Published in: An Elgar reference collection - The international library of critical writings on business and management ; 6 - Edward Elgar E-Book Archive

Published in: Industrial Marketing Management, 40 (2011) 6, Seite 1055-1056

Published in: Journal of Customer Behaviour, 11 (2012) 2, Seite 95-100

Published in: Industrial Marketing Management, 41 (2012) 5, Seite 727-729

Published in: Qualitative Market Research: An International Journal, 7 (2004) 1

Published in: International Marketing Review, 16 (1999) 1, Seite 8-17

Published in: Journal of East-West Business, 1 (1994) 2, Seite 1-4

Published in: Journal of East-West Business, 1 (1994) 1, Seite 1-4

Published in: Journal of Macromarketing, 3 (1983) 2, Seite 55-56

Published in: International Journal of Research in Marketing, 2 (1985) 2, Seite 143-144

Published in: Management Decision, 21 (1983) 1, Seite 31-38

Published in: Managerial and Decision Economics, 2 (1981) 4, Seite 247-255

Published in: Journal of Marketing Management, 25 (2009) 5-6, Seite 483-499

Published in: International Marketing Review, 26 (2009) 4/5, Seite 373-383

Published in: Journal of Brand Management, 16 (2008) 3, Seite 145-159

Published in: Journal of Teaching in International Business, 19 (2007) 1, Seite 5-27