Skip to contents Sander, Matthias [Author] Die Bestimmung und Steuerung des Wertes von Marken : eine Analyse aus Sicht des Markeninhabers Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Heidelberg: Physica-Verl., 1994 Published in: Wirtschaftswissenschaftliche Beiträge ; 90 Siddique, Sehrash [Author]; Rajput, Amer [Author] Self-expressiveness and hedonic brand affect brand love through brand jealousy Articles View online Schließen > Access https://fbj.springeropen.com/counter/pdf/10.1186/s43093-022-00136-6.pdf Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Future University in Egypt: Future Business Journal ; 8(2022), Artikel-ID 23, Seite 1-13 Areiza-Padilla, Jose Andres [Author]; Cervera-Taulet, Amparo [Author]; Manzi Puertas, Mario Andres [Author] Ethnocentrism at the coffee shop industry: A study of Starbucks in developing countries Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2020 Sheeraz, Muhammad [Author]; Qadeer, Faisal [Author]; Masood, Mirha [Author]; Hameed, Imran [Author] Self-congruence facets and emotional brand attachment: The role of product involvement and product type Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Lahore: Johar Education Society, Pakistan (JESPK), 2018 Tran, Trang [Author]; Gugenishvili, Ilia [Author]; Muldrow, Adrienne F. [Author] Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective Articles View online Schließen > Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2113909 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of marketing communications ; 30(2024), 3, Seite 318-343 Garcia de los Salmones Sanchez, Maria del Mar [Author]; Herrero, Ángel [Author]; San Martín, Héctor [Author] The effects of macro and micro country image on consumer brand preferences Articles View online Schließen > Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.1922962 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Journal of international consumer marketing ; 34(2022), 2, Seite 137-150 von Auer, Ludwig [Author]; Trede, Mark [Author] The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market Books View online Schließen > Links http://hdl.handle.net/10419/88647 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Trier: Universität Trier, Fachbereich IV – Volkswirtschaftslehre, 2010 Sheeraz, Muhammad [Author]; Qadeer, Faisal [Author]; Masood, Mirha [Author]; Hameed, Imran [Author] Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Lahore: Johar Education Society, 2018 Oosterlinck, Kim [Author]; Radermecker, Anne-Sophie [Author] The master of …": creating names for art history and the art market Books View online Schließen > Access https://dipot.ulb.ac.be/dspace/bitstream/2013/264567/3/wp18007.pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Brussels, Belgium: Université Libre de Bruxelles - Solvay Brussels School of Economics and Management, Centre Emile Bernheim, [2018] Published in: Centre Emile Bernheim: CEB working paper ; 20180007 Colicev, Anatoli [Author]; Malshe, Ashwin [Author]; Pauwels, Koen [Author] Social media and customer-based brand equity: An empirical investigation in retail industry Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2018 Karampournioti, Evmorfia [Author]; Wiedmann, Klaus-Peter [Author] Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention - [published Version] Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Bingley : Emerald, 2021 Published in: Internet Research 32 (2022), Nr. 7 ; Internet Research Thayyib, P. V. [Author]; Anwar, Imran [Author]; M. M., Sulphey [Author]; Yasin, Naveed [Author]; Yahya, Ali Thabit [Author] Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions Articles View online Schließen > Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2296147?download=true Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Cogent business & management ; 11(2024), 1, Artikel-ID 2296147, Seite 1-22 Saygılı, Metin [Author]; Yalçıntekin, Tolga [Author] The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands Articles View online Schließen > Access Full access (via DOI) https://hrcak.srce.hr/file/386609 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Management ; 26(2021), 2, Seite 179-195 Behrens, Stefan Henrik [Author] Antecedents and outcomes of consumer perceptions toward hedonic goods - [published Version] Thesis View online Schließen > Links https://www.repo.uni-hannover.de/handle/123456789/8276 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2014 Panasiuk, Aleksander [Editor] Tourism economics Books View online Schließen > Access https://hdl.handle.net/10419/279848 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, [2023] Published in: Economies Priilaid, D. [Author]; van Rensburg, P. [Author] The hedonic valuation of South African wine brands Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Cape Town: African Online Scientific Information Systems (AOSIS), 2012 Priilaid, David A [Author] The hedonic valuation of South African wine brands Books View online Schließen > Access http://hdl.handle.net/11427/5874 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [Erscheinungsort nicht ermittelbar]: University of Cape Town; Faculty of Commerce; School of Management Studies, 2010 Priilaid, D. [Author]; Van Rensburg, P. [Author] Symbolic and functional brand effects in the hedonic assessment of South African wines Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Cape Town: African Online Scientific Information Systems (AOSIS), 2010 Ugalde, Cecilia; Vila-Lopez, Natalia; Kuster-Boluda, Ines Brand attachment toward functional, symbolic and hedonic brands Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: Journal of Fashion Marketing and Management: An International Journal Siddique, Sehrash; Rajput, Amer Self-expressiveness and hedonic brand affect brand love through brand jealousy Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2022 Published in: Future Business Journal
Sander, Matthias [Author] Die Bestimmung und Steuerung des Wertes von Marken : eine Analyse aus Sicht des Markeninhabers Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Heidelberg: Physica-Verl., 1994 Published in: Wirtschaftswissenschaftliche Beiträge ; 90
Siddique, Sehrash [Author]; Rajput, Amer [Author] Self-expressiveness and hedonic brand affect brand love through brand jealousy Articles View online Schließen > Access https://fbj.springeropen.com/counter/pdf/10.1186/s43093-022-00136-6.pdf Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Future University in Egypt: Future Business Journal ; 8(2022), Artikel-ID 23, Seite 1-13
> Access https://fbj.springeropen.com/counter/pdf/10.1186/s43093-022-00136-6.pdf Full access (via DOI) Show more show less
Areiza-Padilla, Jose Andres [Author]; Cervera-Taulet, Amparo [Author]; Manzi Puertas, Mario Andres [Author] Ethnocentrism at the coffee shop industry: A study of Starbucks in developing countries Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2020
Sheeraz, Muhammad [Author]; Qadeer, Faisal [Author]; Masood, Mirha [Author]; Hameed, Imran [Author] Self-congruence facets and emotional brand attachment: The role of product involvement and product type Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Lahore: Johar Education Society, Pakistan (JESPK), 2018
Tran, Trang [Author]; Gugenishvili, Ilia [Author]; Muldrow, Adrienne F. [Author] Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective Articles View online Schließen > Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2113909 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of marketing communications ; 30(2024), 3, Seite 318-343
> Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2113909 Show more show less
Garcia de los Salmones Sanchez, Maria del Mar [Author]; Herrero, Ángel [Author]; San Martín, Héctor [Author] The effects of macro and micro country image on consumer brand preferences Articles View online Schließen > Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.1922962 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Journal of international consumer marketing ; 34(2022), 2, Seite 137-150
> Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.1922962 Show more show less
von Auer, Ludwig [Author]; Trede, Mark [Author] The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market Books View online Schließen > Links http://hdl.handle.net/10419/88647 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Trier: Universität Trier, Fachbereich IV – Volkswirtschaftslehre, 2010
Sheeraz, Muhammad [Author]; Qadeer, Faisal [Author]; Masood, Mirha [Author]; Hameed, Imran [Author] Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Lahore: Johar Education Society, 2018
Oosterlinck, Kim [Author]; Radermecker, Anne-Sophie [Author] The master of …": creating names for art history and the art market Books View online Schließen > Access https://dipot.ulb.ac.be/dspace/bitstream/2013/264567/3/wp18007.pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Brussels, Belgium: Université Libre de Bruxelles - Solvay Brussels School of Economics and Management, Centre Emile Bernheim, [2018] Published in: Centre Emile Bernheim: CEB working paper ; 20180007
Colicev, Anatoli [Author]; Malshe, Ashwin [Author]; Pauwels, Koen [Author] Social media and customer-based brand equity: An empirical investigation in retail industry Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2018
Karampournioti, Evmorfia [Author]; Wiedmann, Klaus-Peter [Author] Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention - [published Version] Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Bingley : Emerald, 2021 Published in: Internet Research 32 (2022), Nr. 7 ; Internet Research
Thayyib, P. V. [Author]; Anwar, Imran [Author]; M. M., Sulphey [Author]; Yasin, Naveed [Author]; Yahya, Ali Thabit [Author] Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions Articles View online Schließen > Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2296147?download=true Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Cogent business & management ; 11(2024), 1, Artikel-ID 2296147, Seite 1-22
> Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2296147?download=true Show more show less
Saygılı, Metin [Author]; Yalçıntekin, Tolga [Author] The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands Articles View online Schließen > Access Full access (via DOI) https://hrcak.srce.hr/file/386609 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Management ; 26(2021), 2, Seite 179-195
Behrens, Stefan Henrik [Author] Antecedents and outcomes of consumer perceptions toward hedonic goods - [published Version] Thesis View online Schließen > Links https://www.repo.uni-hannover.de/handle/123456789/8276 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2014
Panasiuk, Aleksander [Editor] Tourism economics Books View online Schließen > Access https://hdl.handle.net/10419/279848 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, [2023] Published in: Economies
Priilaid, D. [Author]; van Rensburg, P. [Author] The hedonic valuation of South African wine brands Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Cape Town: African Online Scientific Information Systems (AOSIS), 2012
Priilaid, David A [Author] The hedonic valuation of South African wine brands Books View online Schließen > Access http://hdl.handle.net/11427/5874 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [Erscheinungsort nicht ermittelbar]: University of Cape Town; Faculty of Commerce; School of Management Studies, 2010
Priilaid, D. [Author]; Van Rensburg, P. [Author] Symbolic and functional brand effects in the hedonic assessment of South African wines Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Cape Town: African Online Scientific Information Systems (AOSIS), 2010
Ugalde, Cecilia; Vila-Lopez, Natalia; Kuster-Boluda, Ines Brand attachment toward functional, symbolic and hedonic brands Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: Journal of Fashion Marketing and Management: An International Journal
Siddique, Sehrash; Rajput, Amer Self-expressiveness and hedonic brand affect brand love through brand jealousy Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2022 Published in: Future Business Journal
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