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  1. van der Lans, Ralf [Author] ; Cote, Joseph A. [Other]; Cole, Catherine [Other]; Leong, Siew Meng [Other]; Smidts, A. [Other]; Henderson, Pamela W. [Other]; Bluemelhuber, Christian [Other]; Bottomley, Paul A. [Other]; Doyle, John R. [Other]; Fedorikhin, Alexander [Other]; Janakiraman, M. [Other]; Ramaseshan, B. [Other]; Schmitt, Bernard [Other]

    Cross-National Logo Evaluation Analysis : An Individual Level Approach

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    [S.l.]: SSRN, [2012]

  7. van der Lans, Ralf; Cote, Joseph A.; Cole, Catherine A.; Leong, Siew Meng; Smidts, Ale; Henderson, Pamela W.; Bluemelhuber, Christian; Bottomley, Paul A.; Doyle, John R.; Fedorikhin, Alexander; Moorthy, Janakiraman; Ramaseshan, B.; Schmitt, Bernd H.

    Cross-National Logo Evaluation Analysis: An Individual-Level Approach

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    Institute for Operations Research and the Management Sciences (INFORMS), 2009

    Published in: Marketing Science