%0 Generic
%T Disparagement as a Processing Stimulus for Humor in Advertising
%A Hameed, Dr. Irfan
%A Siddiqui, Siraj
%A Husain, Javed
%I SSRN
%D [2019]
%X In: Hameed, Irfan and Jamal Siddiqui, Siraj and Husain, Javed : Disparagement as a Processing Stimulus for Humor in Advertising. Published in: Journal of Business Studies , Vol. 11, No. 1 (2015): pp. 82-101
%X Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2015 erstellt
%C SSRN
%C [S.l.]
%U http://slubdd.de/katalog?TN_libero_mab2
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