%0 Generic
%T Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
%A Bart, Yakov
%A Stephen, Andrew T.
%A Sarvary, Miklos
%I SSRN
%D [2014]
%X In: Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
%X Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 26, 2014 erstellt
%C SSRN
%C [S.l.]
%U http://slubdd.de/katalog?TN_libero_mab2
Download citation