%0 Generic
%T Influencer advertising on Instagram product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
%A Janssen, Loes
%A Schouten, Alexander P.
%A Croes, Emmelyn A. J.
%@ 1759-3948
%K credibility
%K identification
%K influencer endorsement
%K number of followers
%K product-influencer fit
%K Social media influencers
%K Aufsatz in Zeitschrift
%D 2022
%U http://slubdd.de/katalog?TN_libero_mab2
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