%0
Generic
%T
Pandemic pains to Instagram gains!
COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
%A Mahmoud, Ali B.
%A Ball, Joan P.
%A Rubin, Daniel
%A Fuxman, Leonora
%A Mohr, Iris
%A Hack-Polay, Dieu
%A Grigoriou, Nicholas
%A Wakibi, Aziz
%@ 1466-4445
%K attitudes
%K branding
%K consumer behaviour
%K fashion
%K Instagram
%K Social media marketing
%K Sub-Saharan Africa
%K technology-based generational differences
%K Aufsatz in Zeitschrift
%D 2022
%U http://slubdd.de/katalog?TN_libero_mab2