%0 Generic
%T Reducing biases in advertising effectiveness research new meta-analytic evidence
%A Korkames, Joseph
%A Stanley, Tom D.
%A Stremersch, Stefan
%I Erasmus Research Institute of Management (ERIM)
%K advertising
%K sales
%K meta-analysis
%K publication bias
%K marketing mix
%K Graue Literatur
%D [2022]
%C Erasmus Research Institute of Management (ERIM)
%C Rotterdam
%U http://slubdd.de/katalog?TN_libero_mab2
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