%0 Generic
%T Model of optimizing correspondence risk-return marketing for short-term lending
%A Kaminskyi, Andrii
%A Nehrey, Maryna
%A Babenko, Vitalina
%A Zimon, Grzegorz
%@ 1911-8074
%K profitability
%K marketing
%K customer relationship management
%K non-banking lending
%K payday loans
%K risk estimation
%K scoring
%K segmentation
%K Aufsatz in Zeitschrift
%D 2022
%U http://slubdd.de/katalog?TN_libero_mab2
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