%0 Generic
%T Marketing-as-practice a framework and research agenda for value-creating marketing activity
%A Skålén, Per
%A Cova, Bernard
%A Gummerus, Johanna
%A Sihvonen, Antti
%@ 1741-301X
%K Marketing activity
%K marketing practices
%K marketing practitioners
%K marketing praxis
%K practice theory
%K value creation
%K Aufsatz in Zeitschrift
%D 2023
%U http://slubdd.de/katalog?TN_libero_mab2
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