%0
Book
%T
Discrete choice experiments in marketing
use of priors in efficient choice designs and their application to individual preference measurement ; with 12 tables
%A Zwerina, Klaus
%I Physica-Verl.
%@ 3790810452
%K a
%K Consumers' preferences
%K Choice (Economic theory)
%K Hochschulschrift
%K Verbraucherforschung
%K Individualentscheidung
%K Diskrete Entscheidung
%K Experimentelle Versuchsforschung
%D 1997
%C Physica-Verl.
%C Heidelberg
%U http://slubdd.de/katalog?TN_libero_mab2