%0 Book
%T Handbook of marketing scales multi-item measures for marketing and consumer behavior research
%A Bearden, William O.
%A Netemeyer, Richard G.
%7 2. ed.
%I Sage Publ.
%@ 076191000X
%@ 9780761910008
%K Marketing research
%K Consumer behavior Research
%K Forschungsmethode
%K Marketingforschung
%K Verbraucherforschung
%K Verbraucherverhalten
%D 1999
%X Literaturangaben
%C Sage Publ.
%C Thousand Oaks, Calif. [u.a.]
%U http://slubdd.de/katalog?TN_libero_mab2
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