%0 Book
%T Psychological processes and advertising effects theory, research, and applications
%A Conference on Advertising and Consumer Psychology 2 1983 Chicago, Ill
%A Alwitt, Linda F.
%A Mitchell, Andrew A.
%I Erlbaum
%@ 0898595150
%K Konsumentenverhalten
%K Werbepsychologie
%K Advertising
%K Psychological aspects
%K Konferenzschrift 1983 Chicago, Ill.
%K Konferenzschrift
%K Verbraucherverhalten
%K Werbung
%K Psychologie
%D 1985
%X Literaturangaben
%X Enth. 13 Beitr.
%C Erlbaum
%C Hillsdale, NJ [u.a.]
%U http://slubdd.de/katalog?TN_libero_mab2
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