Skip to contents

Sarstedt, Marko; Schütz, Tobias; Raithel, Sascha

Effizientes Datenmanagement mit der SPSS Syntax: Eine Einführung

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Verlag C.H.Beck oHG, 2019

Published in: WiSt - Wirtschaftswissenschaftliches Studium
Kleinaltenkamp, Michael; Minculescu, Ioana; Raithel, Sascha

Customization of B2B Services: Measurement and Impact on Firm Performance

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Nomos Verlag, 2017

Published in: Journal of Service Management Research
Panico, Martina; Raithel, Sascha; Michel, Elena

The Effect of Media Coverage on Employer Reputation

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Informa UK Limited, 2014

Published in: Journal of Media Economics
Luo, Xueming; Raithel, Sascha; Wiles, Michael A.

The Impact of Brand Rating Dispersion on Firm Value

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2013

Published in: Journal of Marketing Research
Ebert, Tara A. E.; Raithel, Sascha

Operationalisierung latenter Variablen

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Verlag C.H.Beck oHG, 2009

Published in: WiSt - Wirtschaftswissenschaftliches Studium
Raithel, Sascha; Scharf, Sebastian; Schwaiger, Manfred

Marketingerfolg richtig messen: Optimale Kennzahlensysteme

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2008

Published in: Marketing Review St. Gallen
Bigus, Jochen; Hua, Kieu Phuong Mai; Raithel, Sascha

Definitions and measures of corporate reputation in accounting and management: commonalities, differences, and future research

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Informa UK Limited, 2024

Published in: Accounting and Business Research
Mafael, Alexander; Raithel, Sascha; Taylor, Charles R.; Stewart, David W.

Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Informa UK Limited, 2021

Published in: Journal of Advertising
Kleinaltenkamp, Michael; Nenonen, Suvi; Raithel, Sascha; Storbacka, Kaj

Solution business fitness: measuring and managing across business logics

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2021

Published in: Journal of Business & Industrial Marketing
Luo, Xueming; Wang, Heli; Raithel, Sascha; Zheng, Qinqin

Corporate social performance, analyst stock recommendations, and firm future returns : Research Notes and Commentaries : Research Notes and Commentaries

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Wiley, 2015

Published in: Strategic Management Journal
Sarstedt, Marko; Ringle, Christian M.; Raithel, Sascha; Gudergan, Siegfried P.

In Pursuit of Understanding What Drives Fan Satisfaction

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Informa UK Limited, 2014

Published in: Journal of Leisure Research
Sarstedt, Marko; Ringle, Christian Marc; Raithel, Sascha; Gudergan, Siegfried

In Pursuit of Understanding What Drives Fan Satisfaction

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Elsevier BV, 2012

Published in: SSRN Electronic Journal
Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian; Schwaiger, Manfred

On the value relevance of customer satisfaction. Multiple drivers and multiple markets

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2012

Published in: Journal of the Academy of Marketing Science
Schwaiger, Manfred; Raithel, Sascha; Scharf, Sebastian; Rinkenburger, Richard

Erfolgsfaktor Reputation: Steuerung eines immateriellen Werttreibers

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Verlag C.H.Beck oHG, 2010

Published in: Controlling
Raithel, Sascha; Wilczynski, Petra; Schloderer, Matthias P.; Schwaiger, Manfred

The value‐relevance of corporate reputation during the financial crisis

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2010

Published in: Journal of Product & Brand Management
Taylor, Charles R.; Mafael, Alexander; Raithel, Sascha; Anthony, Carissa M.; Stewart, David W.

Portrayals of Minorities and Women in Super Bowl Advertising

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Wiley, 2019

Published in: Journal of Consumer Affairs
Raithel, Sascha; Scharf, Sebastian; Taylor, Charles R.; Schwaiger, Manfred; Zimmermann, Lorenz

Advances in International Marketing: Marketing Accountability: Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value

View online
Schließen

Access

Full access (via DOI)

Show more show less

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald Group Publishing Limited, 2011

Published in: Advances in International Marketing
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, Michel Cao Tuan; Aiello, Gaetano; Donvito, Raffaele; Raithel, Sascha

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Elsevier BV, 2014

Published in: Journal of Business Research

You did not find what you were looking for?

Purchase suggestion
Are you missing something you need for your research? If you have any suggestions please share them here.

Interlibrary Loan
Please search and order your favorite title in the Interlibrary Loan Portal.

Search in field:

Recently searched for:

You did not find what you were looking for?

> Year of publication

Year of publication