author = { Jacob, Herbert },

title = { Rationeller Einsatz der Marketinginstrumente },

publisher = {Gabler},

isbn = {3409791515},

keywords = { Management , Aufsatzsammlung , Marketinginstrument , Rationalisierung , Marketing-Mix },

year = {1971},

abstract = {Xerokopie},

booktitle = {Schriften zur Unternehmensführung ; 15},

address = { Wiesbaden },

url = { http://slubdd.de/katalog?TN_libero_mab2 }