author = { Staudt, Thomas A. AND Taylor, Donald A. },

title = { A managerial introduction to marketing },

edition = { 2. ed. } ,

publisher = {Prentice-Hall},

isbn = {0135501458},

keywords = { Marketingmanagement },

year = {1970},

address = { Englewood Cliffs, NJ },

url = { http://slubdd.de/katalog?TN_libero_mab2 }