@book
{TN_libero_mab2,
author = {
Chan-Olmsted, Sylvia M.
},
title = {
Competitive strategy for media firms
strategic and brand management in changing media markets
},
publisher = {Erlbaum},
isbn = {0805848126},
year = {2006},
abstract = {Includes bibliographical references and index},
booktitle = {LEA's communication series},
address = {
Mahwah, NJ [u.a.]
},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}