%0 Book
%T Marketing management for the hospitality industry a strategic approach
%A Reich, Allen Z.
%I Wiley
%@ 0471310123
%K Hospitality industry Marketing
%K Gastgewerbe
%K Marketingmanagement
%D 1997
%X Bibliography: p515-522. - Includes index
%C Wiley
%C New York, NY
%U http://slubdd.de/katalog?TN_libero_mab2
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