TY - GEN
AU - Hand, Karen
AU - Murphy, Rebecca
AU - MacLachlan, Malcolm
AU - Carr, Stuart Colin
TI - Worlds apart? the challenges of aligning brand value for NGO’s
SN - 1865-1992
KW - Brand
KW - Moral Capital
KW - NGO
KW - Purpose
KW - Stakeholder Alignment
KW - Aufsatz in Zeitschrift
PY - 2022
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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