TY - GEN
AU - Chiguvi, Douglas
AU - Sepepe, Thuso
TI - Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
SN - 2147-4478
KW - Emergent Marketing Strategies
KW - Consumer Goods (FMCG)
KW - Retail Marketing
KW - Strategic Marketing
KW - COVID-19 Pandemic
KW - Customer Value Proposition (CVP)
KW - Aufsatz in Zeitschrift
PY - 2023
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
Download citation