author = { Grimm, Petra },

title = { Filmnarratologie eine Einführung in die Praxis der Interpretation am Beispiel des Werbespots },

publisher = {Diskurs-Film-Verl. Schaudig und Ledig},

isbn = {3926372605},

keywords = { Television advertising , Television broadcasting , Language , Narration (Rhetoric) , Hochschulschrift , Werbespot , Erzähltechnik },

year = {1996},

abstract = {Originally presented as the author's thesis (doctoral)--München, 1994},

booktitle = {Diskurs Film ; Bibliothek ; 10},

address = { München },

url = { http://slubdd.de/katalog?TN_libero_mab2 }