author = { Solomon, Michael R. AND Bamossy, Gary J. AND Askegaard, Søren AND Hogg, Margaret K. },

title = { Consumer behaviour a European perspective },

edition = { 4. ed. } ,

publisher = {Prentice Hall/Financial Times},

isbn = {9780273717263},

keywords = { Konsumentenverhalten , EU-Staaten , Consumer behavior Europe , Lehrbuch , Glossar enthalten , Europa , Verbraucherverhalten , Entscheidungsverhalten , Europäische Union },

year = {2010},

address = { Harlow },

url = { http://slubdd.de/katalog?TN_libero_mab2 }