author = { Lauper, Patricia },

title = { Zur Wirksamkeit von Testimonial endorsed cause-related Marketing Fundraising-Instrument für Nonprofit-Organisationen },

edition = { 1. Aufl. } ,

publisher = {Gabler},

isbn = {9783834929846},

keywords = { Fund raising , Hochschulschrift , Cause Related Marketing , Berühmte Persönlichkeit , Werbewirkung },

year = {2011},

booktitle = {Gabler Research ; Marktorientiertes Nonprofit-Management},

booktitle = {Marktorientiertes Nonprofit-Management},

address = { Wiesbaden },

url = { http://slubdd.de/katalog?TN_libero_mab2 }