author = { Kruger, Justin AND Galak, Jeff AND Burrus, Jeremy },

title = { When Consumers’ Self‐Image Motives Fail },

publisher = {Wiley},

isbn = {1057-7408},

isbn = {1532-7663},

keywords = { Marketing , Applied Psychology },

year = {2007},

url = { http://slubdd.de/katalog?TN_libero_mab2 }