%0
Generic
%T
When Consumers’ Self‐Image Motives Fail
%A
Kruger, Justin
%A
Galak, Jeff
%A
Burrus, Jeremy
%I
Wiley
%@
1057-7408
%@
1532-7663
%K
Marketing
%K
Applied Psychology
%D
2007
%C
Wiley
%U
http://slubdd.de/katalog?TN_libero_mab2
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