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  1. Terui, Nobuhiko [Author] ; Ban, Masataka [Other]; Allenby, Greg M. [Other]

    The Effect of Media Advertising on Brand Consideration and Choice

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    [S.l.]: SSRN, [2010]

    Published in: Fisher College of Business Working Paper

  2. ISHIBASHI, Keisuke; BAN, Masataka; OZAKI, Koken

    Consumer Heterogeneity Analysis Considering the Stage of Purchase Decision Making:Application of Hurdle Model to Consumer Price Response Analysis : —ハードルモデルの消費者価格反応分析への応用—

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    Behaviormetric Society of Japan, 2020

    Published in: Kodo Keiryogaku (The Japanese Journal of Behaviormetrics), 47 (2020) 2, Seite 89-97