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  1. Arce-Urriza, Marta [Author] ; Cebollada, Javier [Other]

    Comparing Price and Loyalty Effects between Online and Offline Channels in the Grocery Industry : The Moderating Effect of Product Characteristics

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    [S.l.]: SSRN, [2015]

    Published in: Departamento de Gestion de Empresas DT 85/07