Skip to contents

Liang, Yitian (Sky) [Author]; Chen, Xinlei (Jack) [Author]; Han, Shengnan [Author]; Zhang, Jinglong [Author]; Chen, Yubo [Author]

Is the Money Spent on Ad Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment

View online
Schließen

Access

https://ssrn.com/abstract=4482611

Full access (via DOI)

Show more show less

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

[S.l.]: SSRN, [2023]
Chen, Xinlei (Jack); Chen, Yuxin; Xiao, Ping

The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2013

Published in: Journal of Marketing Research
Che, Hai; Chen, Xinlei (Jack); Chen, Yuxin

Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2012

Published in: Journal of Marketing Research
Mehta, Nitin; Chen, Xinlei (Jack); Narasimhan, Om

Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Institute for Operations Research and the Management Sciences (INFORMS), 2010

Published in: Marketing Science
Chen, Xinlei (Jack); John, George; Narasimhan, Om

Assessing the Consequences of a Channel Switch

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Institute for Operations Research and the Management Sciences (INFORMS), 2008

Published in: Marketing Science
Mehta, Nitin; Chen, Xinlei (Jack); Narasimhan, Om

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Institute for Operations Research and the Management Sciences (INFORMS), 2008

Published in: Marketing Science
Luo, Lan; Chen, Xinlei (Jack); Han, Jeanie; Park, C. Whan

Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2010

Published in: Journal of Marketing Research
Chen, Jack (Xinlei); Narasimhan, Om; John, George; Dhar, Tirtha

An Empirical Investigation of Private Label Supply by National Label Producers

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Institute for Operations Research and the Management Sciences (INFORMS), 2010

Published in: Marketing Science
Zhu, Rui (Juliet); Chen, Xinlei (Jack); Dasgupta, Srabana

Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2008

Published in: Journal of Marketing Research
Liang, Yitian (Sky); Chen, Xinlei (Jack); Han, Shengnan; Zhang, Jinglong; Chen, Yubo

Effectiveness of Advertising Campaigns on Short-Form Video Social Platforms: An Empirical Analysis through a Large-Scale Randomized Field Experiment on ByteDance

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Elsevier BV, 2023

Published in: SSRN Electronic Journal
Liang, Yitian (Sky); Chen, Xinlei (Jack); Han, Shengnan; Zhang, Jinglong; Chen, Yubo

Is the Money Spent on Ad Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Elsevier BV, 2023

Published in: SSRN Electronic Journal
Liang, Yitian (Sky); Chen, Xinlei (Jack); Zhu, Rui (Juliet); Lin, Aimee

Does Restricting Minors’ Video Gaming Hours Lead Them to Play Less After They Become Adults? An Empirical Evaluation of Chinese Government Regulation

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Elsevier BV, 2023

Published in: SSRN Electronic Journal
Xiao, Ping; Xiao, Ruli; Liang, Yitian (Sky); Chen, Xinlei (Jack); Lu, Wei

The Effects of a Government’s Subsidy Program: Accessibility Beyond Affordability

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Institute for Operations Research and the Management Sciences (INFORMS), 2020

Published in: Management Science
Zhu, Rui (Juliet); Dholakia, Utpal M.; Chen, Xinlei (Jack); Algesheimer, René

Does Online Community Participation Foster Risky Financial Behavior?

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2012

Published in: Journal of Marketing Research
Chen, Xinlei (Jack); John, George; Hays, Julie M.; Hill, Arthur V.; Geurs, Susan E.

Learning from a Service Guarantee Quasi Experiment

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2009

Published in: Journal of Marketing Research
Beal, Jacob; Farny, Natalie G.; Haddock-Angelli, Traci; Selvarajah, Vinoo; Baldwin, Geoff S.; Buckley-Taylor, Russell; Gershater, Markus; Kiga, Daisuke; Marken, John; Sanchania, Vishal; Sison, Abigail; Workman, Christopher T.; Pehlivan, Meryem; Roige, Biel Badia; Aarnio, Tiu; Kivisto, Samu; Koski, Jessica; Lehtonen, Leevi; Pezzutto, Denise; Rautanen, Pauliina; Bian, Weixin; Hu, Zhiyuan; Liu, Zhihao; Liu, Zi; [...]

Author Correction: Robust estimation of bacterial cell count from optical density

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2020

Published in: Communications Biology
Beal, Jacob; Farny, Natalie G.; Haddock-Angelli, Traci; Selvarajah, Vinoo; Baldwin, Geoff S.; Buckley-Taylor, Russell; Gershater, Markus; Kiga, Daisuke; Marken, John; Sanchania, Vishal; Sison, Abigail; Workman, Christopher T.; Pehlivan, Meryem; Roige, Biel Badia; Aarnio, Tiu; Kivisto, Samu; Koski, Jessica; Lehtonen, Leevi; Pezzutto, Denise; Rautanen, Pauliina; Bian, Weixin; Hu, Zhiyuan; Liu, Zhihao; Liu, Zi; [...]

Robust estimation of bacterial cell count from optical density

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2020

Published in: Communications Biology

You did not find what you were looking for?

Purchase suggestion
Are you missing something you need for your research? If you have any suggestions please share them here.

Interlibrary Loan
Please search and order your favorite title in the Interlibrary Loan Portal.

Search in field:

Recently searched for:

You did not find what you were looking for?

> Year of publication

Year of publication