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  1. Bianchi, Enrique Carlos [Author]; Daponte, Gaspar Gracia [Author]; Canziani, Cristian [Author]

    Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase

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    2020

    Published in: Journal of business ; 12(2020), 1, Seite 3-21