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Cockburn, Tom [Author] ; Desmarais, Fabrice [Other]; Desmarais, Melanie [Other]

Emotional Contagion and Team Performance (Presentation Slides)

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[S.l.]: SSRN, [2017]
Desmarais, Fabrice [Author]; Vignolles, Alexandra [Author]; Mukherjee, Abhishek [Author]

Perceptions of hard sell and soft sell vocal styles across countries : lessons from France and New Zealand

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2024

Published in: Journal of global marketing ; 37(2024), 3, Seite 212-236
Desmarais, Fabrice

DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse

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Det Kgl. Bibliotek/Royal Danish Library, 2017

Published in: HERMES - Journal of Language and Communication in Business (2017) 56, Seite 181-200
Desmarais, Fabrice

Who is the Athlete Endorser? A Cross-Cultural Exploration of Advertising Practitioners’ Views

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Informa UK Limited, 2017

Published in: Journal of Global Marketing, 30 (2017) 1, Seite 12-30
Desmarais, Fabrice

Global Issues in Selecting Athlete Endorsers for National Markets: A Macroinvestigation

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Informa UK Limited, 2014

Published in: Journal of Global Marketing, 27 (2014) 5, Seite 308-328
Desmarais, Fabrice

Authority versus Seduction: The Use of Voice-overs in New Zealand and French Television Advertising

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SAGE Publications, 2000

Published in: Media International Australia, 96 (2000) 1, Seite 135-152
Desmarais, Fabrice; Wallace, Catherine

The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor

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Informa UK Limited, 2018

Published in: Sport Management Review, 21 (2018) 4, Seite 443-458
Desmarais, Fabrice; Bruce, Toni

The Power of Stereotypes: Anchoring Images Through Language in Live Sports Broadcasts

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SAGE Publications, 2010

Published in: Journal of Language and Social Psychology, 29 (2010) 3, Seite 338-362
Cockburn, Tom; Desmarais, Fabrice; Desmarais, Melanie

Emotional Contagion and Team Performance (Presentation Slides)

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Elsevier BV, 2007

Published in: SSRN Electronic Journal (2007)
Desmarais, Fabrice; Vignolles, Alexandra; Mukherjee, Abhishek

Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand

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Informa UK Limited, 2024

Published in: Journal of Global Marketing, 37 (2024) 3, Seite 212-236
Desmarais, Fabrice; Boobyer, Kayleigh; Bruce, Toni

Lingering effects of sponsor transgression against a national fan base: the importance of respect in relationship management

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Informa UK Limited, 2021

Published in: Sport Management Review, 24 (2021) 4, Seite 642-672
Shao, Yun; Desmarais, Fabrice; Kay Weaver, C.

Chinese advertising practitioners’ conceptualisation of gender representation

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Informa UK Limited, 2014

Published in: International Journal of Advertising, 33 (2014) 2, Seite 329-350
Arshad, Ayesha; Sun, Peter Y. T.; Desmarais, Fabrice

Abusive Supervision and Employee Empowerment: The Moderating Role of Resilience and Workplace Friendship

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SAGE Publications, 2021

Published in: Journal of Leadership & Organizational Studies, 28 (2021) 4, Seite 479-494
Dubé, Eve; Lorcy, Armelle; Audy, Nathalie; Desmarais, Nadia; Savard, Patrice; Soucy, Chantal; Bassetto, Samuel; Rajon, Mathilde; Brunet, Fabrice; Barbir, Caroline; Quach, Caroline

Adoption of infection prevention and control practices by healthcare workers in Québec: A qualitative study

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Cambridge University Press (CUP), 2019

Published in: Infection Control & Hospital Epidemiology, 40 (2019) 12, Seite 1361-1366

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