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  1. Brickau, Ralf A. [Author]; Röhricht, Joana [Author] ; Fringes, Achim [Writer of preface]

    Archaische Gesten im POS-Marketing : die Nutzung archaischer Gesten in der Display- und Plakatwerbung

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    Münster: Münsterscher Verlag für Wissenschaft, [2017]

    Published in: ISM working paper ; 8

  2. Brickau, Ralf A. [Author]; Cornelsen, Jasmin [Author] ; Fringes, Achim [Writer of preface]

    The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences

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    Münster: Münsterscher Verlag für Wissenschaft, [2017]

    Published in: ISM working paper ; 6