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  1. Lassila, Elina [Author]; Heikka, Eija-Liisa [Author]; Nätti, Satu [Author]

    Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services

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    2023

    Published in: The journal of business & industrial marketing ; 38(2023), 13, Seite 63-73