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Paetz, Friederike [Author] ; Technische Universität Clausthal

Beiträge zur Berücksichtigung von Heterogenität in Conjoint Choice Modellen : kumulative Habilitationsschrift zur Erlangung der Lehrbefugnis

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Clausthal, 2019
Paetz, Friederike [Author]

Finite Mixture Multinomiales Probitmodell : Konzeption und Umsetzung

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Wiesbaden: Springer Gabler, 2013

Published in: Research
Paetz, Friederike [Author]

Personality traits as drivers of social preferences : a mixed logit model application

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2021

Published in: Journal of business economics ; 91(2021), 3 vom: Apr., Seite 303-332
Paetz, Friederike [Author]

Personality traits as drivers of social preferences: a mixed logit model application

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Berlin, Heidelberg: Springer, 2020
Paetz, Friederike [Author]

Recommendations for sustainable brand personalities : an empirical study

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2021

Published in: Sustainability ; 13(2021), 9, Artikel-ID 4747
Paetz, Friederike [Author]

Finite Mixture Multinomiales Probitmodell : Konzeption und Umsetzung

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Wiesbaden: Springer Fachmedien Wiesbaden, 2013

Published in: SpringerLink ; Bücher
Paetz, Friederike [Author]; Guhl, Daniel [Author]

How Fairness-Consciousness Affects Consumers’ Willingness-to-Pay for Fair Product Attributes : Insights From an Advanced Estimation Approach

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[S.l.]: SSRN, 2018
Paetz, Friederike [Editor]; Steiner, Winfried J. [Editor]; Hruschka, Harald [Editor]

Special issue: advanced data analysis techniques with marketing applications

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[Berlin]: Springer, [2022]

Published in: Journal of business economics ; 2022,92,4
Kaluza, Isabel [Author]; Voigt, Guido [Author]; Paetz, Friederike [Author]

Empirical studies on the impact of booking status on customers' choice behavior in online appointment systems

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2024

Published in: Journal of business economics ; 94(2024), 2 vom: Feb., Seite 187-224
Yegoryan, Narine [Author]; Guhl, Daniel [Author]; Paetz, Friederike [Author]

When zeros count : confounding in preference heterogeneity and attribute non-attendance

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[München]: Collaborative Research Center Transregio 190, [2023]

Published in: Discussion paper ; 482
Yegoryan, Narine [Author]; Guhl, Daniel [Author]; Paetz, Friederike [Author]

When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-attendance

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München und Berlin: Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition, 2023
Paetz, Friederike [Author]; Steiner, Winfried J. [Author]; Hruschka, Harald [Author]

"Advanced data analysis techniques with marketing applications" : editorial

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2022

Published in: Journal of business economics ; 92(2022), 4 vom: Mai, Seite 557–561
Paetz, Friederike [Author]; Steiner, Winfried J. [Author]; Hruschka, Harald [Author]

Correction to: “Advanced data analysis techniques with marketing applications” : Editorial

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2022

Published in: Journal of business economics ; 92(2022), 4, Seite 563-564
Guhl, Daniel [Author]; Paetz, Friederike [Author]; Wagner, Udo [Author]; Wedel, Michel [Author]

Predicting and optimizing marketing performance in dynamic markets

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2024

Published in: OR spectrum ; 46(2024), 1 vom: März, Seite 1-27
Paetz, Friederike

Personality traits as drivers of social preferences: a mixed logit model application

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Springer Science and Business Media LLC, 2021

Published in: Journal of Business Economics, 91 (2021) 3, Seite 303-332
Paetz, Friederike

Recommendations for Sustainable Brand Personalities: An Empirical Study

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MDPI AG, 2021

Published in: Sustainability, 13 (2021) 9, Seite 4747
Paetz, Friederike

Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie

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Springer Science and Business Media LLC, 2016

Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 68 (2016) 3, Seite 279-306
Paetz, Friederike; Guhl, Daniel

How Fairness-Consciousness Affects Consumerss Willingness-to-Pay for Fair Product Attributes: Insights From an Advanced Estimation Approach

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Elsevier BV, 2018

Published in: SSRN Electronic Journal (2018)
Paetz, Friederike; Guhl, Daniel

Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label

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Verlag C.H.Beck oHG, 2017

Published in: Marketing ZFP, 39 (2017) 4, Seite 37-46
Schultz, Carsten D.; Paetz, Friederike

Trust in Digital Voice Assistants: A Fundamental Determinant for Companies’ and Customers’ Engagement in Voice Commerce

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Verlag C.H.Beck oHG, 2023

Published in: Marketing ZFP, 45 (2023) 2, Seite 4-21

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