Skip to contents

  1. Petit, Olivia [Author]; Lorey, Thierry [Author]; Dosquet, Frédéric [Author]

    Digital touch in sponsorship : getting closer to the brand through virtual reality

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2023

    Published in: International journal of consumer studies ; 47(2023), 5 vom: Sept., Seite 1758-1771

  2. Petit, Olivia [Author]; Wang, Qian Janice [Author]; Spence, Charles [Author]

    Does pleasure facilitate healthy drinking? : the role of epicurean pleasure in the regulation of wine consumption

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2022

    Published in: Journal of consumer behaviour ; 21(2022), 6 vom: Nov./Dez., Seite 1390-1404

  3. Petit, Olivia [Author]; Lunardo, Renaud [Author]; Rickard, Bradley J. [Author]

    Too much to eat it all : how package size impacts food waste

    Books
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    Ithaca, New York: Charles H. Dyson School of Applied Economics and Management, Cornell University, [2017]

    Published in: Charles H. Dyson School of Applied Economics and Management: Working papers ; 201714

  4. Paul, Justin [Author]; Ueno, Akiko [Author]; Dennis, Charles [Author]; Alamanos, Eleftherios [Author]; Curtis, Lucill [Author]; Foroudi, Pantea [Author]; Kacprzak, Agnieszka [Author]; Kunz, Werner H. [Author]; Liu, Jonathan [Author]; Marvi, Reza [Author]; Sreekumaran Nair, Sree Lekshmi [Author]; Ozdemir, Ozlem [Author]; Pantano, Eleonora [Author]; Papadopoulos, Thanos [Author]; Petit, Olivia [Author]; Tyagi, Sapna [Author]; Wirtz, Jochen [Author]

    Digital transformation : a multidisciplinary perspective and future research agenda

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2024

    Published in: International journal of consumer studies ; 48(2024), 2 vom: März, Artikel-ID e13015, Seite 1-28

  5. Petit, Olivia; Otterbring, Tobias

    The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes : Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging : Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    WARC Limited, 2024

    Published in: Journal of Advertising Research, 64 (2024) 1, Seite 4-17