Skip to contents

Piehler, Rico [Author]

Interne Markenführung : theoretisches Konzept und fallstudienbasierte Evidenz - [1. Aufl.]

View online
Schließen

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Wiesbaden: Gabler, 2011

Published in: Gabler Research / Innovatives Markenmanagement ; 29
Burmann, Christoph [Author]; Halaszovich, Tilo [Author]; Schade, Michael [Author]; Klein, Kristina [Author]; Piehler, Rico [Author]

Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling - [5th ed. 2024.]

View online
Schließen

Access

... to E-book via DOI

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Wiesbaden: Springer Fachmedien Wiesbaden, 2024. ; Wiesbaden: Imprint: Springer Gabler, 2024.
Burmann, Christoph [Author]; Halaszovich, Tilo [Author]; Schade, Michael [Author]; Piehler, Rico [Author]

Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling - [3. Aufl. 2018]

View online
Schließen

Access

... to E-book via DOI (Volltext)

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Wiesbaden: Springer Gabler, 2018

Published in: SpringerLink ; Bücher
Schade, Michael [Author]; Piehler, Rico [Author]; Warwitz, Claudius [Author]; Burmann, Christoph [Author]

Location-Based Advertising: Privacy Concerns No Big Deal

View online
Schließen

Links

... to article

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

St.Gallen: Thexis Verlag, 2016
Burmann, Christoph [Author]; Riley, Nicola-Maria [Author]; Halaszovich, Tilo F. [Author]; Schade, Michael [Author]; Klein, Kristina [Author]; Piehler, Rico [Author]

Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling - [Second edition]

View online
Schließen

Access

... to E-book via DOI

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Wiesbaden: Springer Fachmedien Wiesbaden, 2023. ; Wiesbaden: Imprint: Springer Gabler, 2023.
Burmann, Christoph [Author]; Halaszovich, Tilo F. [Author]; Schade, Michael [Author]; Klein, Kristina [Author]; Piehler, Rico [Author]

Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling - [4., vollständig überarbeitete Auflage]

View online
Schließen

Access

... to E-book via DOI

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Wiesbaden: Springer Gabler, [2021]

Published in: Springer eBook Collection
Piehler, Rico

Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2018

Published in: Journal of Brand Management, 25 (2018) 3, Seite 217-234
Burmann, Christoph; Piehler, Rico

Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Nomos Verlag, 2013

Published in: Die Unternehmung, 67 (2013) 3, Seite 223-245
Piehler, Rico; Roessler, Ayla; Burmann, Christoph

The role of leadership and communication in internal city branding

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2021

Published in: Journal of Product & Brand Management, 30 (2021) 6, Seite 854-865
Piehler, Rico; Schade, Michael; Burmann, Christoph

Employees as a second audience: the effect of external communication on internal brand management outcomes

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2019

Published in: Journal of Brand Management, 26 (2019) 4, Seite 445-460
Piehler, Rico; Grace, Debra; Burmann, Christoph

Internal brand management: introduction to the special issue and directions for future research

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2018

Published in: Journal of Brand Management, 25 (2018) 3, Seite 197-201
Schade, Michael; Piehler, Rico; Burmann, Christoph

Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2014

Published in: Journal of Brand Management, 21 (2014) 7-8, Seite 650-663
Piehler, Rico; Schade, Michael; Sinnig, Julia; Burmann, Christoph

Traditional or ‘instafamous’ celebrity? Role of origin of fame in social media influencer marketing

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Informa UK Limited, 2022

Published in: Journal of Strategic Marketing, 30 (2022) 4, Seite 408-420
Piehler, Rico; Schade, Michael; Kleine-Kalmer, Barbara; Burmann, Christoph

Consumers’ online brand-related activities (COBRAs) on SNS brand pages : An investigation of consuming, contributing and creating behaviours of SNS brand page followers : An investigation of consuming, contributing and creating behaviours of SNS brand page followers

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2019

Published in: European Journal of Marketing, 53 (2019) 9, Seite 1833-1853
Piehler, Rico; Schade, Michael; Hanisch, Ines; Burmann, Christoph

Reacting to negative online customer reviews : Effects of accommodative management responses on potential customers : Effects of accommodative management responses on potential customers

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2019

Published in: Journal of Service Theory and Practice, 29 (2019) 4, Seite 401-414
Schade, Michael; Piehler, Rico; Müller, Andreas; Burmann, Christoph

How cities can attract highly skilled workers as residents: the impact of city brand benefits

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2018

Published in: Journal of Product & Brand Management, 27 (2018) 7, Seite 847-857
Schade, Michael; Piehler, Rico; Warwitz, Claudius; Burmann, Christoph

Increasing consumers’ intention to use location-based advertising

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2018

Published in: Journal of Product & Brand Management, 27 (2018) 6, Seite 661-669
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; Xiong, Lina

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2016

Published in: European Journal of Marketing, 50 (2016) 9/10, Seite 1575-1601
Alpert, Frank; Brown, Mark; Ferrier, Elizabeth; Gonzalez-Arcos, Claudia Fernanda; Piehler, Rico

Branding’s academic–practitioner gap: managers’ views

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2022

Published in: Journal of Product & Brand Management, 31 (2022) 2, Seite 218-237

You did not find what you were looking for?

Purchase suggestion
Are you missing something you need for your research? If you have any suggestions please share them here.

Interlibrary Loan
Please search and order your favorite title in the Interlibrary Loan Portal.

Search in field:

Recently searched for:

You did not find what you were looking for?

> Year of publication

Year of publication