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Hilbert, Andreas [Author] ; Raithel, Sascha [Other]

Empirische Evaluation eines Kausalmodells zur Erklärung der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil

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Dresden: Techn. Univ., Fak. Wirtschaftswiss., 2004

Published in: Dresdner Beiträge zur Wirtschaftsinformatik ; 46
Hilbert, Andreas [Author] ; Raithel, Sascha [Other]

Entwicklung eines Erklärungsmodells der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil

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Dresden: Techn. Univ., Fak. Wirtschaftswiss., 2004

Published in: Dresdner Beiträge zur Wirtschaftsinformatik ; 45
Luo, Xueming [Author] ; Raithel, Sascha [Other]; Wiles, Michael [Other]

The Impact of Brand Rating Dispersion on Firm Value

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https://ssrn.com/abstract=2258607

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[S.l.]: SSRN, [2016]
Luo, Xueming [Author] ; Wang, Heli C. [Other]; Raithel, Sascha [Other]; Zheng, Qinqin [Other]

Corporate Social Performance, Analyst Stock Recommendations, and Firm Future Returns

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https://ssrn.com/abstract=2887396

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[S.l.]: SSRN, [2016]
Raithel, Sascha [Author]; Hock, Stefan J. [Author]

The crisis‐response match: An empirical investigation

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Chichester, UK: John Wiley & Sons, Ltd., 2021
Mafael, Alexander [Author]; Raithel, Sascha [Author]; Hock, Stefan J. [Author]

Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity

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https://link.springer.com/content/pdf/10.1007/s11747-021-00802-1.pdf

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2022

Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 50(2022), 1 vom: Jan., Seite 174-194
Sarstedt, Marko [Author]; Schütz, Tobias [Author]; Raithel, Sascha [Author]

IBM SPSS Syntax : eine anwendungsorientierte Einführung - [2., vollst. überarb. Aufl.]

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Access e-book

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München: Vahlen, 2014 ; Online-Ausg., [s.l.]: eblib

Published in: EBL-Schweitzer
Sarstedt, Marko [Author]; Schütz, Tobias [Author]; Raithel, Sascha [Author]

IBM SPSS Syntax : eine anwendungsorientierte Einführung - [2., vollst. überarb. Aufl.]

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München: Franz Vahlen, 2011 ; Online-Ausg.
Mafael, Alexander [Author]; Raithel, Sascha [Author]; Taylor, Charles Raymond [Author]; Stewart, David W. [Author]

Measuring the role of uniqueness and consistency to develop effective advertising

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https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1883488

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2021

Published in: Journal of advertising ; 50(2021), 4, Seite 494-504
Raithel, Sascha [Author]; Mafael, Alexander [Author]; Hausmann, Maximilian [Author]; Niemann, Antje [Author]; Schweiger, Manfred [Author]

The influence of online complaints on Third-Party Consumers

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https://nbn-resolving.org/urn:nbn:de:kobv:188-refubium-39514-6

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Berlin: Freie Universität Berlin, 2019

Published in: Poster-Sessions des Fachbereichs Wirtschaftswissenschaft ; 2019/2
Schreck, Philipp; Raithel, Sascha

Corporate Social Performance, Firm Size, and Organizational Visibility: Distinct and Joint Effects on Voluntary Sustainability Reporting

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SAGE Publications, 2018

Published in: Business & Society
Koehler, Isabelle; Raithel, Sascha

Internal, external, and media stakeholders’ evaluations during transgressions

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Emerald, 2018

Published in: Corporate Communications: An International Journal
Raithel, Sascha; Schwaiger, Manfred

The effects of corporate reputation perceptions of the general public on shareholder value

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Wiley, 2015

Published in: Strategic Management Journal
Schwaiger, Manfred; Raithel, Sascha

Reputation und Unternehmenserfolg

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Springer Science and Business Media LLC, 2014

Published in: Management Review Quarterly
Raithel, Sascha; Hock, Stefan J.

The crisis‐response match: An empirical investigation

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Wiley, 2021

Published in: Strategic Management Journal
Hock, Stefan J.; Raithel, Sascha

Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns

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Institute for Operations Research and the Management Sciences (INFORMS), 2020

Published in: Management Science
Raithel, Sascha; Hock, Stefan J.; Mafael, Alexander

Product recall effectiveness and consumers’ participation in corrective actions

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Springer Science and Business Media LLC, 2023

Published in: Journal of the Academy of Marketing Science
Mafael, Alexander; Raithel, Sascha; Hock, Stefan J.

Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity

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Springer Science and Business Media LLC, 2022

Published in: Journal of the Academy of Marketing Science
Raithel, Sascha; Mafael, Alexander; Hock, Stefan J.

The effects of brand equity and failure severity on remedy choice after a product recall

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Emerald, 2021

Published in: Journal of Product & Brand Management
Raithel, Sascha; Jacob, Frank; Benkenstein, Martin

Tuning the Sounds of Service: Essays in Honour of Michael Kleinaltenkamp

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Nomos Verlag, 2020

Published in: Journal of Service Management Research

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