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Kalaignanam, Kartik [Author] ; Kushwaha, Tarun [Other]; Rajavi, Koushyar [Other]

How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows

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[S.l.]: SSRN, [2019]

Published in: Kenan Institute of Private Enterprise Research Paper ; No. 19-21
Lu, Shijie [Author]; Rajavi, Koushyar [Author]; Dinner, Isaac M. [Author]

The Effect of Over-the-Top Media Services on Piracy Search : Evidence from a Natural Experiment

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[S.l.]: SSRN, 2020
Rajavi, Koushyar [Author]; Lehmann, Donald R. [Author]; Keller, Kevin Lane [Author]; Golmohammadi, Alireza [Author]

Understanding the Relationship between Ad Expenditures and Perceived Quality

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[S.l.]: SSRN, [2022]
Rajavi, Koushyar; Golara, Sina; Modaresi, Sajad

Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands

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Elsevier BV, 2024

Published in: SSRN Electronic Journal (2024)
Rajavi, Koushyar; Danaher, Brett; Newby, Jesse

Price, Piracy, and Search: Which Pirates Respond to Changes in the Legal Price?

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Elsevier BV, 2024

Published in: SSRN Electronic Journal (2024)
Rajavi, Koushyar; Danaher, Brett; Newby, Jesse

Price, Piracy, and Search: Which Pirates Respond to Changes in the Legal Price?

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MIS Quarterly, 2024

Published in: MIS Quarterly (2024)
Kalaignanam, Kartik; Kushwaha, Tarun; Rajavi, Koushyar

'How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows'

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Elsevier BV, 2019

Published in: SSRN Electronic Journal (2019)
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; Golmohammadi, Alireza

Ad expenditures and perceived quality: a replication and extension

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Springer Science and Business Media LLC, 2023

Published in: Marketing Letters, 34 (2023) 1, Seite 161-169
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, Jan-Benedict E.M.

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

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SAGE Publications, 2023

Published in: Journal of Marketing, 87 (2023) 3, Seite 472-489
Khamitov, Mansur; Rajavi, Koushyar; Huang, Der-Wei; Hong, Yuly

Consumer Trust: Meta-Analysis of 50 Years of Empirical Research

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Oxford University Press (OUP), 2024

Published in: Journal of Consumer Research, 51 (2024) 1, Seite 7-18
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; Golmohammadi, Alireza

How Advertising Expenditures Affect Consumers’ Perceptions of Quality : A Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators : A Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators

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WARC Limited, 2022

Published in: Journal of Advertising Research (2022), Seite 2022-026
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; Golmohammadi, Alireza

Understanding the Relationship between Ad Expenditures and Perceived Quality

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Elsevier BV, 2022

Published in: SSRN Electronic Journal (2022)
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, Jan-Benedict E M

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

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Oxford University Press (OUP), 2019

Published in: Journal of Consumer Research, 46 (2019) 4, Seite 651-670

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