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  1. Dewasiri, N. J. [Author]; Rana, Sudhir [Author]; Kashif, Muhammad [Author]

    Editorial : theory building in marketing: rationalizing South Asian perspective

    2021

    Published in: South Asian journal of marketing ; 2(2021), 1, Seite 1-4

  2. Raut, Sachin Kumar [Author]; Rana, Sudhir [Author]; Kathuria, Sakshi [Author]; Alon, Ilan [Author]

    The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory

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    2023

    Published in: Journal of global marketing ; 36(2023), 4, Seite 284-302

  3. Kashif, Muhammad [Author]; Dewasiri, N. J. [Author]; Rana, Sudhir [Author]; Udunuwara, Maduka [Author]

    Editorial : demystifying research culture in universities

    2022

    Published in: South Asian journal of marketing ; 3(2022), 1, Seite 1-6

  4. Jayarathne, P. G. S. Amila [Author]; Chathuranga, B. T. K. [Author]; Dewasiri, Narayanage Jayantha [Author]; Rana, Sudhir [Author]

    Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka : a holistic approach of both customers' and retailers' perspectives

    2023

    Published in: South Asian journal of marketing ; 4(2023), 1, Seite 51-73

  5. Rana, Sudhir [Author]; Udunuwara, Maduka [Author]; Dewasiri, Narayanage Jayantha [Author]; Kashif, Muhammad [Author]; Rathnasiri, Mananage Shanika Hansini [Author]

    Editorial: Is South Asia ready for the next universe - metaverse? : arguments and suggestions for further research

    2022

    Published in: South Asian journal of marketing ; 3(2022), 2, Seite 77-81