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  1. Kotler, Philip [Author]; Armstrong, Gary [Author]; Harris, Lloyd C. [Author]; Piercy, Nigel [Author] ; Schellhase, Ralf [Contributor]; Franken, Birgit [Contributor] Pearson Studium

    Grundlagen des Marketing - [6., aktualisierte Auflage]

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    Hallbergmoos: Pearson Deutschland GmbH, [2016]

    Published in: wi - Wirtschaft- Always learning