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  12. Schroeder, Jonathan E. [Author] ; Borgerson, Janet L. [Other]; Wu, ZhiYan [Other]

    A Brand Culture Approach to Brand Literacy : Consumer Co-Creation and Emerging Chinese Luxury Brands

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    [S.l.]: SSRN, [2014]

    Published in: Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)

  20. Wu, ZhiYan [Author] ; Borgerson, Janet L. [Other]; Schroeder, Jonathan E. [Other]

    The Brand Culture of Shanghai Tang : An Aspiring Global Brand

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    [S.l.]: SSRN, [2014]

    Published in: International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013