Skip to contents Sreejesh, S. [Author]; Mohapatra, Sanjay [Author]; Anusree, M. R. [Author] Business research methods : an applied orientation Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Cham; Heidelberg [u.a.]: Springer, [2014] Shanker, Sreejesh [Author] Structural and biochemical characterization of cell cycle regulatory proteins and their inhibitors Books View online Schließen > Access https://d-nb.info/974284882/34 kostenfrei http://tumb1.biblio.tu-muenchen.de/publ/diss/ch/2005/shanker.html Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Ghosh, Tathagata [Author]; Sreejesh, S. [Author]; Dwivedi, Yogesh K. [Author] Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames Articles View online Schließen > Access Full access (via DOI) https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21752 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Psychology & marketing ; 39(2022), 12 vom: Dez., Seite 2328-2348 Sreejesh, S. Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Scientific Research Publishing, Inc., 2015 Published in: Theoretical Economics Letters Kuriakose, Vijay; S, Sreejesh Behavioural conflict on employee wellbeing: role of negative affect state and workplace fun Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: Benchmarking: An International Journal Banerjee, Shubhomoy; Sreejesh, S. Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: International Journal of Bank Marketing Banerjee, Shubhomoy; Sreejesh, S. Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: International Journal of Emerging Markets C, Manu; S, Sreejesh Addressing service failure and initiating service recovery in online platforms: literature review and research agenda Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2021 Published in: Journal of Strategic Marketing Vashisht, Devika; S., Sreejesh Effect of nature of the game on ad-persuasion in online gaming context : Moderating roles of game-product congruence and consumer’s need for cognition : Moderating roles of game-product congruence and consumer’s need for cognition Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2017 Published in: Internet Research S, Sreejesh; Ponnam, Abhilash Investigating the Process Through which E-Servicescape Creates E-Loyalty in Travel and Tourism Websites Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2017 Published in: Journal of Travel & Tourism Marketing Vashisht, Devika; S, Sreejesh Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2015 Published in: Journal of Indian Business Research Vashisht, Devika; S., Sreejesh Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2015 Published in: Young Consumers Sarkar, Abhigyan; Sreejesh, S. Examination of the roles played by brand love and jealousy in shaping customer engagement Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2014 Published in: Journal of Product & Brand Management Mohapatra, Sanjay; Sreejesh S Model for Improving Productivity Without Impacting Quality of Deliverables in IT Projects Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. IGI Global, 2014 Published in: International Journal of Information Technology Project Management Swamy,, Vighneswara; Sreejesh, S. Bank Lending Behavior during Global Financial Crisis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Duncker & Humblot GmbH, 2013 Published in: Applied Economics Quarterly S, Sreejesh; Mohapatra, Sanjay Does Better Corporate Governance and Legal Framework Result in Ethical Behaviour of Firms in Emerging Markets? An Examination Using Partial Least Square Estimation Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2012 Published in: Indian Journal of Corporate Governance Vigneshwara Swamy; S. Sreejesh Financial Instability, Uncertainty and Bank Lending Behavior Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2012 Published in: The International Journal of Banking and Finance Sreejesh S; Tavleen Nagra Antecedents and Consequences of Employee Loyalty towards the Organization: Empirical Evidence from Indian Software Industry Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2011 Published in: International Journal of Management Studies Vashisht, Devika; S. Pillai, Sreejesh Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2017 Published in: Journal of Product & Brand Management Sengupta, Aditi Sarkar; S, Sreejesh Impact of other customers in high and low involvement services : Moderating role of customer’s need for uniqueness : Moderating role of customer’s need for uniqueness Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2017 Published in: Journal of Indian Business Research
Sreejesh, S. [Author]; Mohapatra, Sanjay [Author]; Anusree, M. R. [Author] Business research methods : an applied orientation Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Cham; Heidelberg [u.a.]: Springer, [2014]
Shanker, Sreejesh [Author] Structural and biochemical characterization of cell cycle regulatory proteins and their inhibitors Books View online Schließen > Access https://d-nb.info/974284882/34 kostenfrei http://tumb1.biblio.tu-muenchen.de/publ/diss/ch/2005/shanker.html Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this.
> Access https://d-nb.info/974284882/34 kostenfrei http://tumb1.biblio.tu-muenchen.de/publ/diss/ch/2005/shanker.html Show more show less
Ghosh, Tathagata [Author]; Sreejesh, S. [Author]; Dwivedi, Yogesh K. [Author] Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames Articles View online Schließen > Access Full access (via DOI) https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21752 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Psychology & marketing ; 39(2022), 12 vom: Dez., Seite 2328-2348
> Access Full access (via DOI) https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21752 Show more show less
Sreejesh, S. Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Scientific Research Publishing, Inc., 2015 Published in: Theoretical Economics Letters
Kuriakose, Vijay; S, Sreejesh Behavioural conflict on employee wellbeing: role of negative affect state and workplace fun Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: Benchmarking: An International Journal
Banerjee, Shubhomoy; Sreejesh, S. Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: International Journal of Bank Marketing
Banerjee, Shubhomoy; Sreejesh, S. Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: International Journal of Emerging Markets
C, Manu; S, Sreejesh Addressing service failure and initiating service recovery in online platforms: literature review and research agenda Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2021 Published in: Journal of Strategic Marketing
Vashisht, Devika; S., Sreejesh Effect of nature of the game on ad-persuasion in online gaming context : Moderating roles of game-product congruence and consumer’s need for cognition : Moderating roles of game-product congruence and consumer’s need for cognition Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2017 Published in: Internet Research
S, Sreejesh; Ponnam, Abhilash Investigating the Process Through which E-Servicescape Creates E-Loyalty in Travel and Tourism Websites Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2017 Published in: Journal of Travel & Tourism Marketing
Vashisht, Devika; S, Sreejesh Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2015 Published in: Journal of Indian Business Research
Vashisht, Devika; S., Sreejesh Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2015 Published in: Young Consumers
Sarkar, Abhigyan; Sreejesh, S. Examination of the roles played by brand love and jealousy in shaping customer engagement Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2014 Published in: Journal of Product & Brand Management
Mohapatra, Sanjay; Sreejesh S Model for Improving Productivity Without Impacting Quality of Deliverables in IT Projects Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. IGI Global, 2014 Published in: International Journal of Information Technology Project Management
Swamy,, Vighneswara; Sreejesh, S. Bank Lending Behavior during Global Financial Crisis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Duncker & Humblot GmbH, 2013 Published in: Applied Economics Quarterly
S, Sreejesh; Mohapatra, Sanjay Does Better Corporate Governance and Legal Framework Result in Ethical Behaviour of Firms in Emerging Markets? An Examination Using Partial Least Square Estimation Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2012 Published in: Indian Journal of Corporate Governance
Vigneshwara Swamy; S. Sreejesh Financial Instability, Uncertainty and Bank Lending Behavior Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2012 Published in: The International Journal of Banking and Finance
Sreejesh S; Tavleen Nagra Antecedents and Consequences of Employee Loyalty towards the Organization: Empirical Evidence from Indian Software Industry Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2011 Published in: International Journal of Management Studies
Vashisht, Devika; S. Pillai, Sreejesh Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2017 Published in: Journal of Product & Brand Management
Sengupta, Aditi Sarkar; S, Sreejesh Impact of other customers in high and low involvement services : Moderating role of customer’s need for uniqueness : Moderating role of customer’s need for uniqueness Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2017 Published in: Journal of Indian Business Research
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